In a 2018 Forbes Insight survey of 700 business executives, 60% of them said they are using IoT to explore new lines of business. This vividly illustrates that our dependence on the Internet of Things is growing dramatically. We are no longer surprised by a device that has access to the web, as they are all around us everywhere and continue to be an attractive technological phenomenon. Today, anything can connect to the Internet: smart watches, kettles, fitness trackers, security systems, and even entire homes.
IoT helps in the development of logistics, the agricultural sector, and whole “smart” cities. For example, it remotely monitors the condition of dilapidated facilities, collects data for analysis, and monitors moisture levels in the soil. In construction, the Internet of Things helps save on equipment maintenance so that objects can be repaired when needed. In logistics, it helps monitor the way cargo is delivered. In short, there are a lot of applications for IoT, and startups in this niche have every chance of success. The main thing is to determine the IoT business model according to which you will monetize your business. In this article, we will present the types of IoT business models, offer some examples of IoT business models, and explain how to choose between IoT business models for startups.
All startups sooner or later come to the question of developing a business model. Its main function is to determine the viability of the existing project. But what is a business model and what business opportunities does it provide?
An IoT startup business model is essentially a conceptual framework for a business project. It explains who, why, where, when, and how produces, buys, and consumes a product or service and how much the business earns (or loses) from it. It can take many forms, from a schematic idea in the entrepreneur’s head to complex graphic presentations and financial models that calculate performance over 5–10 years (and sometimes more).
The result should be judged by the depth of elaboration: a good business model always considers several possible business development scenarios and answers the question of what to do in each of them.
In the case of IoT startups, the business model is also necessary and important. In this case, however, it relies heavily on the advantages of the Internet of Things (long-range communication, embedded chips, data processing, and more). At the heart of every Internet of Things business model for startups is:
Let’s take a closer look at potential IoT startup business models. In this case, the uniqueness of the IoT model lies in how closely it maintains that relationship with the end-user. The choice of business models for IoT determines the future path of an Internet-of-Things product and its possible paths, so the choice is critical.
So, let’s take a closer look at business models and IoT. Any business project needs money to grow and develop. The main task from the very beginning is to choose a suitable monetization model. Since a startup operates under conditions of uncertainty, at the start, it is impossible to determine exactly who will pay and whether it will pay at all. The monetization method choice is based on identifying and evaluating the product’s benefits for the consumer and its key idea.
Let us consider the most effective models which have repeatedly proved their effectiveness in practice.
The subscription model allows your IoT product to implement many of the IoT business benefits available only to software products. It is essentially “IoT as a service” for a system that includes both software and IoT hardware.
The model involves a regular payment for the product. It is used by the media, online movie and music services, software platforms (Adobe), hosting providers, HR portals, analytics platforms, and so on.
To implement the model, the product must have steady demand from a particular audience. If the user has stable spending for a specific need, the subscription should bring a benefit compared to an individual purchase, e.g., a discount, extended functionality, etc. A free trial or demo can be used to attract customers.
This model has the following advantages:
The ideology behind the results-based service model is that companies sell business results, not just products. Both sides agree on specific outcomes that are measurable and achievable to ensure customer success. Thus, clients achieve the desired outcome, and service providers know what is expected of them.
The idea here is that customers pay for the product’s outcome (or benefit), not the product itself.
This is a standard monetization model that involves making money through selling (or reselling) a physical or virtual product.
In this case, the advantages are as follows:
This involves a low-margin product that requires itself to have expensive or frequently used co-products. All disposable razor blades, inkjet printers, and Amazon Kindle follow this pattern.
Develop your IoT product to be able to sell other products. In this model, you can sell the IoT product at cost or even at a loss, as the goal is to get the product in the hands of the customer to start selling paid services.
Information is the most expensive commodity today. Companies are willing to pay large sums to acquire big data for marketing research. This Internet of Things startup business model is popular among major social networks.
In the case of new IoT business models, you can create a product to provide value to the end-user and collect valuable data that you can sell to a third party. In this case, you can even offer your IoT device for free.
With this business model in IoT startups, the goal is not to make money from the device itself. Instead, you use the data from the IoT device to track its usage.
Pay-per-use means the customer chooses the set of services/goods and thus doesn’t spend extra money. For example, when you use a phone, you select the package of services from the operator that is the most profitable and convenient for you. Another example is a company that develops software and provides several packages for customers with different functionality.
|Business model||Return on investment||Time||Potential audience size||Starting up difficulty|
The choice of strategy depends on the product and your preferences. In any case, it should be chosen before you launch your startup.
If you decide to launch a startup and choose your business model, then there is a need for quality IoT software. Developing such an application from scratch will cost huge amounts of money, which is not always suitable for startups fueled by enthusiasm. In this case, it makes sense to turn to platforms that allow you to create an IoT app in no time at all. Already grasping why you should turn to 2Smart?
2Smart is an advanced platform for creating IoT solutions and bringing them to market. It allows you to create an application for an IoT device without a single line of code. With us, you can create a software solution for your startup and test your IoT ideas for business in a few clicks. And if you have more important decisions to make, you can trust our professionals. Customize your existing solution or order a fully custom development for your IoT devices on a turnkey basis from 2Smart.
IoT startuping is our forte and we have cases to prove it. Click the button below and we’ll start a partnership, taking your IoT startup to a new level.
It is important to remember that the uniqueness of a business model in IoT and the difficulty of copying it is a reliable competitive advantage. Blind copying should always be approached wisely and cautiously; it is always worth bringing in something of your own. Any business aims to reduce production costs and increase income as much as possible. And the Internet of Things helps with that. IoT allows businesses to optimize processes and make the most efficient decisions.
Nevertheless, you need an excellent app to make your IoT devices something more than a simple piece of hardware. Visit 2Smart now to create an app for your IoT device. App creation has never been so easy and fast.
The six most promising types of IoT-driven business models are the subscription model, outcome-based model, asset-sharing model, the “razor blade” model, data monetization, and pay-per-usage.
This is a very individual question and depends on the nature of your IoT device. It is best to consult the experts.
Find a reliable partner such as 2Smart. With us, you’ll be able to solve all issues, from the production of IoT devices to equipping them with software and monetization, in no time.